Losing track of all the different indexes – I wrote about the Digital Footprint Index last month, but this index by Edelman is much different – it’s a Digital Brand Index of the top technology brands in the top Asian markets on a quarterly basis – see Social Media Today’s post on the Edelman-Brandtology Digital Brand Index.

Currently only 8 markets are covered by the DBI (links are PDF files):Singapore, Malaysia, Australia, China, Hong Kong, India, Indonesiaand Taiwan. Japan and Korea will soon follow.

On one hand Brandtology, Edelman’s partner in this study, looks at 830,000 conversations to come up with the index – but I never feel quite comfortable taking someone else’s word for that because I don’t know how a conversation is defined.

I’ll comment more about the DBI once I can take a closer look at what it contains.