This is a great session with Laura Chavoen.

1.objectives (very broad) ( Vision. Smart)
2.audience (who is this for?) (metrics, surveys, demo, psycho, techo)
3.strategy (how are you going to accomplish this)? (integration, sucess metrics, support)

– LISTEN (not optional anymore)

4.tactics (what your going to employ to accomplish your goals). (voice, media channel, metrics)

Laura pointed out how all 4 steps need to be intergrated.

Note: I had an idea to measure the change on behavior from a social media program.

Tactics
Jetblue has created a lot of hashtags to augment their marketing and listening.

Energize – Little Debbie, Obama- consistant and broad messaging.

Embrasing – Threadless and NetFlix

The only thing more popular with Social Media is questioning it?

Every generation is consuming social media, but in different ways ( Forrester).

SideWiki- the whole web is now Social.

Note: the Sidewiki effect is being overhyped, most of the comments people leave don’t appear to be showing up yet. I don’t know if this will be the case a year from now, but that’s the case now. Remember Google Search Wiki? A lot of people complained last year (I cheered it) yet, a year later, it hasn’t had much of an effect on Search or Social Media – so I’m going to stay on the fense for this one.

Note: I like Laura Chavron’s presentation, but …it’s the last part with the Social Media ROI Calculator, I like the best, and if she had not added this part, I would feel the rest was a little overhype, but with the specifics, she strikes just the right note.

The last session with Lee Odden was fantastic, it dealt with the intersection of SEO and Social Media – unfortanely, I lost it while trying to upload it from my iPhone.

The main point is there needs to needs to be two keyword lists, the SEO list and the SOCIAL MEDIA keyword list.

And, Wordmaps are Social Media keyword research tools. Also, editorial strategy and schedule is very important.

Lee gave a lot of great points on optimizing Facebook and Linkedin pages.

There’s so many people here that WiFi and 3G, Edge networks are Maxed Out.