I’m in Minneapolis to speak and attend the MIMA Summit 09 and here’s what I’ll see and what I think, beforehand (I’ll let you know if anything new and unexpected comes up) afterwards.  It’ll be interesting if I can cover the what I expect to hear, and see how much of it is different.

In the morning Jackie Huba will be speaking about user generated content which is ranking higher in search engines than corporate content for a brand (no surprise here, corporate content is often pretty poor for SEO).  Just met Jackie briefly tonight at the pre-reception party – didn’t ask what she’s actually going to speak to – we’ll find out in the morning.

The next session I plan to attend is The Intersection of SEO and Social Media with Lee Odden.  While Jackie Huba states that content people create naturally will often be better ranked in search engines, Lee will probably arugue that useful social content (blog, video, images, audio and applications) that isn’t set up so it can be discovered via search is a lost opportunity to reach audiences that are looking for that content.

In Creating a Social Media Roadmap, Laura Chavoen, Executive Vice President, Strategy, Imagination (Chicago, IL) she’ll explain how to gain the trust and support of your entire company to implement Social Media strategies the  right way.  I’m actually more interested in Laura’s case studies (I’m guessing Ford will be one of the case studies.

Seth Godin will appear for the second keynote of the day (I’m wondering what he’ll speak to – will he talk about his Brands held Hostage service that launched about 2 weeks ago?) and then I’ll go to the The Science Behind the “Social” in Social Media where Will Evans, Director, Experience Design, Twin Technologies (Washington, DC) talks about strategy and design patterns in social media site architecture and their impact on human behavior, giving us a framework to tackle the design and implement our own social networks.

Next, I won’t be going to anyone else’s session at 3:30 PM as I’ll be on panel speaking about Storytelling: Actionable Insight from Analytics where I’ll speak to extending analytics to web 2.0 and emerging technologies – it’ll also be about Web Analytics, past, present and future.

I’m not sure what happens after that – but the presentation part of the conference is over afterwards.

Interestingly, MIMA Summit 09 is sold out.