Faster Websites Converting Better than slower sites

Posted by Marshall Sponder on October 27, 2009 | Link It

Turns our faster is better … When your talking about websites, according to an excellent post at Watchingwebsites.com

(see http://www.watchingwebsites.com/archives/proof-that-speeding-up-websites-improves-online-business)

I am wondering if it makes any sense to worry about bounce rate, if you can’t serve up you content within a fraction of a second? I don’t think so.

Look at this set of chilling charts below; the post at watchingwebsites.com has several more examples of slow sites affecting coversions.

At my last job, btw, a lot of money was spent adding features and capabilites to the site, but pages often took seconds to load, with frequent 404 messages.

Besides any other feature added to improve web effectiveness, is it any wonder why a slow site would equal declining profits?

I think, in Google Analytics, for example, average load time per page ought to be provided along with other metrics.

Filed in Web Analytics
Post a Response


2 Responses

These are the current comments for "Faster Websites Converting Better than slower sites"

Jamie Anstice
10/28/09 @ 4:41 am

And for those who haven’t seen it, here’s a method of tracking page load times via Google Analytics events: http://code.google.com/apis/analytics/docs/tracking/eventTrackerWrappers.html



Claudiu Murariu
10/28/09 @ 4:46 am

Hi Marshall,

I confirm with 100% the findings of the Watching Websites study. I’ve seen quite some cases where only the improvements of page loading times increased from conversion rates (between 0.4% and 5%) on those website. The improvements did even better for user engagement.



Post a Response

Name (required)

Email (required, not published)

Website (optional)

Note: The following tags are approved for comments on this blog:
<a href=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <code> <em> <i> <del> <strong>

Powered by WP Hashcash







A leader in the online and marketing analytics recruitment marketplace, IQ Workforce provides access to some of the most sought-after talent in the corporate world. If you need help finding serious web analytics talent or want to take your career to the next level, call IQ Workforce!