Turns our faster is better … When your talking about websites, according to an excellent post at Watchingwebsites.com

(see http://www.watchingwebsites.com/archives/proof-that-speeding-up-websites-improves-online-business)

I am wondering if it makes any sense to worry about bounce rate, if you can’t serve up you content within a fraction of a second? I don’t think so.

Look at this set of chilling charts below; the post at watchingwebsites.com has several more examples of slow sites affecting coversions.

At my last job, btw, a lot of money was spent adding features and capabilites to the site, but pages often took seconds to load, with frequent 404 messages.

Besides any other feature added to improve web effectiveness, is it any wonder why a slow site would equal declining profits?

I think, in Google Analytics, for example, average load time per page ought to be provided along with other metrics.