This week I read more news on how Bing is gaining market share from Google (see August post at TechCrunch) and Gizmodo’s post last week and I considered why it doesn’t matter.

Google is not mainly a search engine any longer – it’s diversified out to offer many products, much of it, extensions of it’s search technology, but which have morphed into something else.
Meanwhile, Yahoo! wasn’t primarily known for search, all along.

With Bing focusing on taking away Search traffic from Google, mainly, it’s traffic Google really doesn’t care much about.

You’ll notice in both charts that Google Search and Yahoo Search have remained stable and more or less, at the same level for a few years, but many of the services Google provides (ie: Google Earth and Google Maps) have grown while Search stayed flat.