BrandHackers Meetup – Who Owns “Social Media” Strategy

Posted by Marshall Sponder on October 20, 2009 | Link It

I was at The Brandhacker “Who ‘Owns’ Social Media Strategy” Meetup: PR or Digital Creative?

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There’s a good post on it here – and I just want to add my two cents on it here.

I don’t think Advertising, Marketing or Public Relations own Social Media – Good Teams, do.   Here’s what I mean.

The value of any company, to me, is the people who are there – when it comes to executing Social Media – it’s the team you work with, are part of, that really makes the most difference.



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UPCOMING SPEAKING

Marshall Sponder Keynotes this conference on March 13th, and conducts as Social Media Workshop on March 14th, 2012

The inaugural Social Media Analytics Summit is the first ever two-day business conference with a complete focus on social media analytics. Social media analytics enhances customer service, improves brand and reputation management, and measures overall social media success for businesses