I am present at all three Keynotes this morning- the main takeaways from Margid Adraham of Comscore is Social Networks are taking up far more of the CPM’s for online advertising than even could have been predicted 6 months ago – and the average visitor to a social network spends 15 hours a week and goes back 2.6 times a day, spending atleast 30 minutes a day – doing email and chat on the Social Network – mostly Facebook – and Twitter now, and the traditional Chat and Email clients are decreasing.

On the Omniture -Comscore alliance Magid said the Omniture tag does not have to be changed and adding Comscore tracking and data is very easy to implement without any major modifications of the existing tag – so there is no separate Comscore tag that’s needed – that is make it much, much easier to do this.

Overall, Social Networks, Margid Adraham noted, are now taking up more time and advertising (if I got that right) than all other properties, combined.

Scott Monty spoke next on what a time this is for Ford (all dressed up in a fancy suit, it’s hard to tell he’s not an agency exec, or maybe, he is) and he’s here to talk about the Social Media strategy for Ford, and it has the support of Senior Management and the Board of Directors of Ford.  Last year Ford started with Social Media Press Releases, giving cars to certain individuals to test and blog about, and embeddable videos that could be freely used.  In some cases, a new product, the Flex, is gaining awareness before the car makes it to the US by next year.

Scott Monty does not think Social Networking is about sales – it’s about understanding what the norms are and engaging with the audience.  Where is Ford going from here – they are going into making employees Digital Ambassadors – similar to the Steve Rubel – Edelman model – Fordproposals.com – adding Social Media- any blogger who wants to get into a Ford and see what it’s like, will be able to do so at the site I just mentioned. He mentions that if even 1% of the Ford workforce becomes digital ambassadors Ford Motors will have a small army of 2,000 Brand Ambassadors.

Faces of Ford – highlight the people not just the product; says Ford uses Yammer internally.  Max Kalehoff asked Scott Monty what was the greatest friction in getting his job done – and Scott said there’s not enough time to get stuff done.

Jonathan Miller – People are back in the equation and media is part of the equation.  Traditional media is trying to figure out how to embrace social media. However, we’re seeing the gap between attention on line and money spent on line is 3:1, and everyone is trying to figure out how to narrowing that gap.

Time spent online is a proxy for many other things – the largest part of this gap is large brand spending – that hasn’t moved much, yet.  Can we understand what someone’s propensities are and match them in a new environment?  Customized Marketing Programs for Social Media hasn’t matured yet and he doesn’t think it’s algorithms – it’s takes a lot of money, time, resources, creative to do this – and agencies haven’t yet geared up for that.

FAN – Automated Ad Network Business – 5th largest Ad Network – flying under the radar – most of the 158M Ad Impressions per month – come from third parties, and they’ve found (ITN has) a way to sell audience.  Johathan says that often when companies become successful they cease to innovate – and that he’s dedicated to innovating.

Another question came from the difference between “premium” and “paid”

here’s the marketing notes:

Magid M. Abraham PhD co-founded comScore Inc. and has been its President and Chief Executive Officer since September 1999. Dr. Abraham founded Paragren Technologies, Inc. and served as its Chief Executive Officer from 1995 to 1999. Dr. Abraham was employed by Information Resources, Inc. from 1985 to 1995, where he served as its President and Chief Operating Officer from 1993 to 1994 and as Vice Chairman of the Board of Directors from 1994 to 1995. Since May 2006, Dr. Abraham has also been a Member of the board of directors of ES3, LLC. He has been Director of comScore Inc. since September 1999. Dr. Abraham received the Paul Green Award in 1996 and the William F. O’Dell Award in 2000 from the American Marketing Association for a 1995 article that he co-authored in the Journal of Marketing Research. Dr. Abraham received a PhD in Operations Research and an MBA from MIT. He also holds an Engineering degree from the Ecole Polytechnique.

Currently on the staff of corporate communications in Ford Motor Company, Scott Monty heads up the social media function and holds the title Global Digital and Multimedia Communications Manager. He is a strategic advisor on all social media activities across the company, from blogger relations to marketing support, customer service to internal communications and more, as social media is being integrated into many facets of Ford business. Prior to joining Ford, Scott served as Consigliere for crayon and spent a number of years with PJA Advertising + Marketing, a boutique BtoB agency specializing in health sciences and high tech. In addition to his consulting and agency background, Scott is an active blogger and podcaster. He writes about the intersection of advertising, marketing and PR at The Social Media Marketing Blog and also writes The Baker Street Blog, a literary undertaking.
One little-known fact about Scott: he coined the term “tweetup”.

Jon Miller is Chief Digital Officer, and Chairman and CEO, Digital Media Group for News Corporation, a role in which he drives the Company’s overall digital strategy in conjunction with various operational heads, while also directly overseeing all of News Corp.’s standalone digital businesses.
Prior to News Corporation, Jon was a founding partner of Velocity Interactive Group, an investment firm focusing on digital media and the consumer Internet space.
Previously, Miller was Chairman and CEO of AOL, where he led the company to a record annual profit growth of 21 percent, and increased online advertising growth — the centerpiece of its new business model — by 46 percent in 2006.
Earlier in his career, Jon was CEO and President of USA Information and Services — now IACI and Expedia — and also served as Managing Director of Nickelodeon International, a unit of Viacom’s MTV Networks.
From 1987-1993, Miller was Vice President, Programming and Co-General Manager of NBA Entertainment, where he was responsible for league-wide brand management and programming.
Miller is member of the Board of Directors of the American Film Institute and Ticketmaster, and serves on the Board of Trustees of Emerson College and WNYC Public Radio in New York.
Jon resides in New York and holds a B.A. from Harvard College.