Actually, while I’m not in this video – the moderator, Jennifer Veesenmeyer, of the panel I’m speaking on at MIMA Summit 09, next Monday, October 5th, 2009, in Minneapolis, is being interviewed about our panel (I’m covered between minutes 2 and 3).
Here’s the information on that session:
Analytics can be a powerful tool for creating smarter marketing strategies by offering more valuable, useful deliverables to your clients and their audiences. Yet, many organizations struggle with how to get actionable insight from their data. Learn how wonderful, useful, and empowering numbers can be, and hear analytics success stories first-hand from three global companies and the challenges they faced to:
• Get the rock to roll (overcome apathy and inertia)
• Nurture a data-driven culture
• Extend analytics to web 2.0 and emerging technologies
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