Comments on: Limitations on Social Media as a marketing medium http://www.webmetricsguru.com/archives/2009/09/limitations-on-social-media-as-a-marketing-medium/ Web Analytics, Social Media and Search Marketing Tue, 24 Jan 2012 15:53:57 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: WebMetricsGuru » Are your Facebook Friends worth 1 dollor USD per month? Try 4 cents, instead! http://www.webmetricsguru.com/archives/2009/09/limitations-on-social-media-as-a-marketing-medium/comment-page-1/#comment-3180 WebMetricsGuru » Are your Facebook Friends worth 1 dollor USD per month? Try 4 cents, instead! Sun, 06 Sep 2009 17:39:35 +0000 http://www.webmetricsguru.com/?p=5514#comment-3180 [...] it – but I do – because Social Media Marketing, as I wrote about the other day in Limitations on Social Media as a marketing medium, is really about “Marketing to Friends” in one form or another …. would you [...] [...] it – but I do – because Social Media Marketing, as I wrote about the other day in Limitations on Social Media as a marketing medium, is really about “Marketing to Friends” in one form or another …. would you [...]

]]> By: Peeyoosh Chandra http://www.webmetricsguru.com/archives/2009/09/limitations-on-social-media-as-a-marketing-medium/comment-page-1/#comment-3165 Peeyoosh Chandra Wed, 02 Sep 2009 02:57:48 +0000 http://www.webmetricsguru.com/?p=5514#comment-3165 Nice post, and thanks for the perspective. I agree, we have tried the spend $1m in one month on Social Media an failed. Having said that, there is the engagement mindset that needs to evolve. Probably the best way to articulate the path to success comes from this blog post http://blog.joelrubinson.net/2009/08/shopper-path-to-purchase-a-new-approach-to-media-planning/ Regards, PC Nice post, and thanks for the perspective.

I agree, we have tried the spend $1m in one month on Social Media an failed.

Having said that, there is the engagement mindset that needs to evolve. Probably the best way to articulate the path to success comes from this blog post http://blog.joelrubinson.net/2009/08/shopper-path-to-purchase-a-new-approach-to-media-planning/

Regards,
PC

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