Ha, ha, CrunchGear posted today on the Samsung Audience Measurement System that can ..

…. walk up to a sign and it can tell if you’re a man or a woman and, potentially, replace the ad on the sign with something you’d be interested in. It will also keep track of people walking through your mall who stop at the sign. The system can also figure out how many of each sex are in the herd and act accordingly.

This looks like it’ll work for movie theaters – CrunchGear didn’t provide much information about how Samsung Audience Measurement System functions – I think it’s tied up with a company called TruMedia according to a post at DigitalSignageToday

Under this agreement, TruMedia’s iCapture PROactive Merchandising (PROM) solution for digital screens has been integrated into and will be sold together with Samsung’s MagicInfo player-enabled CX Series of professional large format displays. TruMedia’s iCapture PROM connects with Samsung’s MagicInfo Player to select ads and other content based on the viewing audience’s size and demographics. Although audience measurement data is not included, basic data such as audience counts and gender distribution is presented via Samsung’s MagicInfo Player.

Samsung’s CX displays include a built-in PC allowing WAN connectivity, with MagicInfo capabilities. MagicInfo provides support for multiple content servers, automatic program updating by server, system performance monitoring and remote content management. The CX line incorporates an RS-232C interface, allowing for a single remote computer to control up to 25 displays for convenient and efficient distribution of information.

That’s probably more information than I needed, but here’s a video of what the Samsung Audience Measurement System looks like in action: