MIMA Summit 09 – Panel Interview Video

Posted by Marshall Sponder on September 29, 2009 | Link It

Actually, while I’m not in this video – the moderator, Jennifer Veesenmeyer, of the panel I’m speaking on at MIMA Summit 09, next Monday, October 5th, 2009, in Minneapolis, is being interviewed about our panel (I’m covered between minutes 2 and 3).

Here’s the information on that session:

Jennifer Veesenmeyer, (moderator) VP of Analytics, Stratigent (Warrenville, IL)
Jason Rapps, Senior Web Analyst, Motorola (Tamarac, FL)
Joel Wright, Senior Web Analytics Consultant, Dell (Austin, TX)
Marshall Sponder, Founder, Webmetricsguru.com

Analytics can be a powerful tool for creating smarter marketing strategies by offering more valuable, useful deliverables to your clients and their audiences. Yet, many organizations struggle with how to get actionable insight from their data. Learn how wonderful, useful, and empowering numbers can be, and hear analytics success stories first-hand from three global companies and the challenges they faced to:

•    Get the rock to roll (overcome apathy and inertia)

•    Nurture a data-driven culture

•    Extend analytics to web 2.0 and emerging technologies

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Fred Wilson @ Clickable Interesting Cafe

Posted by Marshall Sponder on September 29, 2009 | Link It

I’m at Clickable’s Interesting Cafe tonight to hear Fred Wilson speak about what makes the NewYork Venture Capital Startup scene special.

The presentation is up at AVC blog.

New York is a great place to do a startup, and the genesis came from a talk he did at Web 2.0 last year.

New York has 150 Technology startups vs. 336 in Silicon Valley this year. Why?

– Diversity of Industry (different ideas)
– NYC is Application Focused
– NYC is media obsessed (access to media)
– NYC is creative minded (and artists interact)
– entrepreneurs abound here
– Life style is more social, walk alot, and easier than many other places.
– Density
– International Trade Hub (non stop flight)
– People want to come here, NYC is the Mecca for many
– commercial mindset
– Immigrants
– world’s biggest stage

New York school of web design – where are we leading the way?

– Commence
– Job Search
– Advertising Tech
– SEO/SEM
– Meetup – get people off the web
– Publishing 2.0 with HuffPo and Gawker
– Email ( Daily Candy)
– Payments?

People build companies to make money.

Continue the discussion at AVC.

Jack Dorsy, cofounder of Twitter, speaks next. Twitter was founded, in a way, to connect people, off the web.

Next Chris speaks, co founder of Flickr, makes a point we need a critical mass that leads most companies to want to start / build here.

Questions:
A. With all the pressure to produce revenue, will many west coast companies move here? Fred thinks not, but NYC is coming into it’s own.

B. How much has Google done (by having it’s 2nd largest office here) to change perception that NYC is a great place to build a large business.

My take is this is the best Clickable Cafe yet and, packed.

An interesting point came up with New York’s lack of talent in Product Management. Fred Wilson said VC’s look for Product Development first, in the founder’s of the companies they invest in.



Two New Articles

Posted by Marshall Sponder on September 29, 2009 | Link It

My first post on the WordStream blog was published today – titled Using WordStream to Improve your Content Creation and SEO Ranking- and I’ll be guest posting to WordStream’s blog on a regular basis.

Also, my latest article at Entrepreneur Magazine was published last month, but didn’t find out about it till yesterday – titled Find Your Audience Now is one of my best, definitely worth reading.



UPCOMING SPEAKING

Marshall Sponder Keynotes this conference on March 13th, and conducts as Social Media Workshop on March 14th, 2012

The inaugural Social Media Analytics Summit is the first ever two-day business conference with a complete focus on social media analytics. Social media analytics enhances customer service, improves brand and reputation management, and measures overall social media success for businesses