Comments on: Social Media & Search Thoughts http://www.webmetricsguru.com/archives/2009/08/social-media-search-thoughts/ Web Analytics, Social Media and Search Marketing Tue, 24 Jan 2012 15:53:57 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Marshall Sponder http://www.webmetricsguru.com/archives/2009/08/social-media-search-thoughts/comment-page-1/#comment-3141 Marshall Sponder Mon, 24 Aug 2009 16:06:54 +0000 http://www.webmetricsguru.com/archives/2009/08/social-media-search-thoughts/#comment-3141 Thanks for your thoughts Nathan! I agree with you -ease of use is the most important feature - but if the UI of a new platform is well designed, that should not be as much of an issue. Again, Marshall Thanks for your thoughts Nathan! I agree with you -ease of use is the most important feature – but if the UI of a new platform is well designed, that should not be as much of an issue.

Again,
Marshall

]]> By: Nathan McKelvey http://www.webmetricsguru.com/archives/2009/08/social-media-search-thoughts/comment-page-1/#comment-3139 Nathan McKelvey Mon, 24 Aug 2009 15:41:16 +0000 http://www.webmetricsguru.com/archives/2009/08/social-media-search-thoughts/#comment-3139 I enjoyed reading your article as I have learned a lot about both technology and human nature over the past ten years. I started a software company about three months ago after leaving a venture backed technology company which attempted to sell a very highly sophisticated software system which ran everything from sales and marketing (CRM and Website) to fulfillment, accounting and service and priced to sell to the small business owner. As I began presenting the software, I quickly realized that the number and breadth of features was far too much for someone who had recently made the switch over to email and a Web site. I think most software and Internet companies forget about the human side of the product as I did. Even if the software works, has ROI and is affordable doesn't mean that most businesses are ready for it. This time around, it's about the ease of use and bringing down the intimidation factor through video and limiting the amount of features to only those that are easy enough for a non-tech savvy user. Thanks so much for the article! I enjoyed reading your article as I have learned a lot about both technology and human nature over the past ten years. I started a software company about three months ago after leaving a venture backed technology company which attempted to sell a very highly sophisticated software system which ran everything from sales and marketing (CRM and Website) to fulfillment, accounting and service and priced to sell to the small business owner.

As I began presenting the software, I quickly realized that the number and breadth of features was far too much for someone who had recently made the switch over to email and a Web site.

I think most software and Internet companies forget about the human side of the product as I did. Even if the software works, has ROI and is affordable doesn’t mean that most businesses are ready for it.

This time around, it’s about the ease of use and bringing down the intimidation factor through video and limiting the amount of features to only those that are easy enough for a non-tech savvy user.

Thanks so much for the article!

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