At The Social Good Conference mobile blogging using my iPhone.

One thing I noticed Randi Zukerberg said engagement metrics for pages have more to do with the number of active commenters on pages than the number of fans.

Morning Social Media for Social Good Keynote | 10:15 – 11:00 am
Randi Zuckerberg, Marketing Director, Facebook
“Randi Zuckerberg manages marketing initiatives at Facebook, where she has led the company’s US election and international politics strategy, as well as pioneered several large media partnerships. Included in The Hollywood Reporter’s 2008 Digital Power List, Randi has led projects ranging from the ABC News/Facebook Presidential Debates to the CNN/Facebook Inauguration Day Partnership and Comcast’s Facebook Diaries. She is also a television spokeswoman for Facebook and has made appearances on Good Morning America, The Today Show, France 2, and World News to discuss Facebook’s marketing and political initiatives. Most recently, Randi represented Facebook as a correspondent for CNN.com’s Inauguration Day live broadcast.”
Social Media Platforms for Charities | 11:00 – 11:30 am
Presentations by:
GlobalGiving
“GlobalGiving is an online marketplace that connects you to the causes and countries you care about. You select the projects you want to support, make a tax-deductible contribution, and get regular progress updates – so you can see your impact.”
Causecast
“Causecast is a platform where media, philanthropy, social networking, entertainment and education converge to serve a greater purpose. People want to do good, want to be inspired, and want to inspire others to join them in giving back. Causecast makes this easy by providing users with means to CONNECT with people, leaders, charities, nonprofit organizations, and brands that inspire them.”