Not sure what the difference between Marketers and PR Agencies – EMarketer released a study today, on the close relationship between bloggers and marketers, saying that bloggers like being contacted by PR agencies, especially in Asia-Pacific (see below):

All of the US bloggers surveyed by Text 100 had been contacted by marketers in the past six months. Majorities in Europe and Asia-Pacific said the same, at 86% and 70%, respectively.

A big part of running a social media campaign involves identifying influential bloggers and outreaching to them.

Why is the percentage of bloggers who are receptive to PR outreach higher in AP?  What do you think?

I like Olivier Blanchard‘s presentation on Social Media ROI – esp the part of overlaying the time-lines, then using process of elimination to prove a Social Media Campaign worked, or not.

I’m working on some projects where this kind of thinking is becoming more important – esp in the Public Relations sphere – which is, I believe, where Olivier Blanchard also operates out of.

Anyway, here’s the presentation – I have to learn to do presentations like this – mine are too literal – noticed most of the people I run into at conferences do presentations just like Oliver’s – don’t know if that makes them good or not, but it does make the information easier to absorb.

I’ll be attending, and live blogging at The Social Good Conference on Aug 28th at the 92nd Street Y (not sure when I’ll arrive yet).

Here’s the program and I’ll BOLD the parts I’m most interested in covering – and you can still buy tickets to attend – in which case, maybe I’ll see you there .

Thanks to our sponsors, Zappos and MailChimp, 100% of all ticket sales will go to our Summer of Social Good non-profit fund!

Date and Time

Date: Friday, August 28th, 2009

Time: 9:00 am — 7:00 pm EST

Location: 92nd Street Y, 1395 Lexington Avenue, New York, NY

Ticket Sales

Thanks to sponsorship from Zappos and MailChimp, money from all ticket sales will be donated to the Summer of Social Good fund.

*VIP tickets include breakfast, lunch and Wine & Cheese Hour

**Volunteer Opportunities are first-come first-served first-approved.

The Conference Schedule and Agenda

Registration, Breakfast, Networking | 8:30 am – 9:30 am

*VIP tickets: Breakfast will be served

Opening Speeches | 9:30 am – 10:15 am

Host: Shira Lazar, Co-Host of This Week in YouTube

“Shira Lazar currently hosts Mahalo’s This Week In YouTube and is the Editor-At-Large for CondeNast’s Jaunted.com travel blogging from around the globe. She is also the founder of the The Society For Geek Advancement, which aims to bring together geek culture for social good. Previously, Shira hosted NBC’s 1ST LOOK and OPEN HOUSE, DirecTV’s HAVOC ON THE 101 and was a correspondent on Reelz Channel’s DAILIES. She has developed and hosted online video content for Movies.com, Hollywood.com, Live Earth, Yahoo! TV, Verizon VCAST and more. She was recently the official video blogger of Internet Week, red carpet host for the 2009 Webby Awards and participated as a social media maven on Ashton Kutcher’s 24 HOURS AT SUNDANCE. Shira also appears frequently on Fox News Channel, CBS, and CNN. As a crossover personality and hybrid journalist, Shira Lazar continues to bridge the gap between old and new media and be a voice for the millennial movement.”

Opening Remarks: Adam Hirsch, Chief Operations Officer, Mashable.com

“Adam Hirsch, Chief Operations Officer, joined Mashable in Fall of 2007 as Community and Marketing Manager. Adam oversees Mashable’s business development, including marketing, partnerships, advertising and sponsorships, and events. His initiatives include the Summer of Social Good, the Open Web Awards, as well as event series such as the Summer Mash Tour of 2008 and the 92YTribeca NextUp NYC educational series. As Pete Cashmore‘s “2nd in Command,” Adam is always on the hunt for partnerships and opportunities to improve Mashable and connect with its dedicated readership. Adam is a New York City native and a graduate of Cornell University.”

Pete Cashmore, CEO and Founder of Mashable

Working as a web technology consultant in mid 2005, Pete Cashmore founded Mashable from an unlikely location: a small town in the north of Scotland. Focusing on up-to-the-minute news on social networks and new websites, it rapidly grew to be one of the top 10 blogs in the world according to the blog ranking service Technorati. The site’s writers have been quoted in The New York Times, The Washington Post and hundreds of technology publications. Pete was selected as a Top 25 Forbes Web Celeb in 2007, while Mashable was chosen as a must-read site by both Fast Company and PC Magazine. In mid 2007, BusinessWeek featured Mashable as one of the world’s most profitable blogs.

Morning Social Media for Social Good Keynote | 10:15 – 11:00 am

Randi Zuckerberg, Marketing Director, Facebook

“Randi Zuckerberg manages marketing initiatives at Facebook, where she has led the company’s US election and international politics strategy, as well as pioneered several large media partnerships. Included in The Hollywood Reporter’s 2008 Digital Power List, Randi has led projects ranging from the ABC News/Facebook Presidential Debates to the CNN/Facebook Inauguration Day Partnership and Comcast’s Facebook Diaries. She is also a television spokeswoman for Facebook and has made appearances on Good Morning America, The Today Show, France 2, and World News to discuss Facebook’s marketing and political initiatives. Most recently, Randi represented Facebook as a correspondent for CNN.com’s Inauguration Day live broadcast.”

Social Media Platforms for Charities | 11:00 – 11:30 am

Presentations by:

GlobalGiving

“GlobalGiving is an online marketplace that connects you to the causes and countries you care about. You select the projects you want to support, make a tax-deductible contribution, and get regular progress updates – so you can see your impact.”

Causecast

“Causecast is a platform where media, philanthropy, social networking, entertainment and education converge to serve a greater purpose. People want to do good, want to be inspired, and want to inspire others to join them in giving back. Causecast makes this easy by providing users with means to CONNECT with people, leaders, charities, nonprofit organizations, and brands that inspire them.”

“The Online Offline Connection” | 11:40 am – 12:30 pm

Presentations by:

Summer Rayne Oakes, Model-activist and Discovery Planet Green host

“Summer Rayne Oakes is a model-activist, host on Discovery Network’s Planet Green, and author of Style, Naturally. She works with many brands, including Discovery, Payless, Portico, RecycleBank, and others – both in-front of the camera as well as behind-the-scenes as a sustainability advisor and consultant. In April 2009, she launched zoe&zac, a line of sustainable shoes with Payless. Her latest venture is an online site that will streamline the sustainable design chain set to launch in 2010.”

Kari Dunn Saratovsky, VP, Social Innovation, The Case Foundation

As Vice President of Social Innovation at the Case Foundation, Kari Dunn Saratovsky brings with her a decade of experience in the government and nonprofit sectors. Her portfolio is centered on strengthening civic engagement and volunteerism, developing cross-sector partnerships, and using technology to accelerate new approaches to giving and philanthropy. She is also publisher of the Case Foundation’sSocial Citizens Blog. Kari joined the Foundation in November of 2006 after directing thePresident’s Council on Service and Civic Participation, a presidential commission to support and expand volunteer service throughout the country and around the world. Kari brings a decade of experience in the government and nonprofit sectors, but her favorite role is that of a connector — connecting passionate people, good ideas, and new approaches in an effort to address social problems.

Andy Ridley, Executive Director of Earth Hour

“Andy Ridley is the Executive Director of Earth Hour – the global climate change campaign that was held in over 4,000 cities and towns in 88 countries this year with hundreds of millions of people taking part. Andy started with WWF-Australia in 2002 as Communications Director and was co-creator of Earth Hour in 2007, becoming Executive Director of Earth Hour after its initial success that year.”

Lunch and Networking Break | 12:30 – 2:00 pm

*VIP tickets: Lunch will be served

Charities on Social Media | 2:00 – 2:45 pm

Presentations by:

Oxfam America

“Forty percent of the people on our planet — more than 2.5 billion — now live in poverty, struggling to survive on less than $2 a day. Oxfam America is an international relief and development organization working to change that. Together with individuals and local groups in more than 100 countries, Oxfam saves lives, helps people overcome poverty, and fights for social justice. To join our efforts or learn more, go to www.oxfamamerica.org.”

The Humane Society

“The Humane Society of the United States is the nation’s largest and most effective animal protection organization, backed by 10 million Americans. Established in 1954, The HSUS seeks a humane and sustainable world for all animals—a world that will also benefit people. We are America’s mainstream force against cruelty, exploitation and neglect, as well as the most trusted voice extolling the human-animal bond. We advocate for public policies to protect animals, enforce existing laws, educate the public, and rescue pets and other animals when disasters strike. Learn more about our work to create meaningful change for animals at humanesociety.org.”

WWF

“With nearly 5 million members worldwide, WWF is the world`s leading conservation organization, working in 100 countries for nearly half a century, and is dedicated to delivering science-based solutions to preserve the diversity and abundance of life on Earth, halt the degradation of the environment and combat climate change. Among one of its highest priority issues, WWF works to stop global climate change and its far-reaching consequences for the world’s economies, communities and ecosystems.”

LiveSTRONG

“At the Lance Armstrong Foundation, we fight for the 28 million people around the world living with cancer today. There can be — and should be — life after cancer for more people. That’s why we kick in at the moment of diagnosis, giving people the resources and support they need to fight cancer head-on. We find innovative ways to raise awareness, fund research and end the stigma about cancer that many survivors face. We connect people and communities to drive social change, and we call for state, national and world leaders to help fight this disease. Anyone, anywhere can join our fight against cancer. Join us at LIVESTRONG.org.”

Social Media for Social Good | 2:55 – 4:15 pm

Presentations by:

Beth Kanter, Author of Beth’s Blog: How Nonprofits Can Use Social Media

“Beth is the author of Beth’s Blog, one of the longest running and most popular blogs for nonprofits. In 2009, she was named by Fast Company Magazine as one of the most influential women in technology and one of Business Week’s “Voices of Innovation for Social Media.” She is the 2009 Scholar in Residence for Social Media and Nonprofits for the Packard Foundation.”

Geoff Livingston, Senior Vice President at CRT/tanaka

“Geoff has worked as a public relations strategist in the Washington, D.C. region for more than 16 years. Dubbed a “local blogging guru” by the Washington Post, Geoff’s award-winning book on new media “Now is Gone” was released in 2007. The book has been cited by the Wall Street Journal as a valuable resource for social media. Some of his experiences include United Way of America, Save Darfur, the Goodwill of Greater Washington, Environmental Defense Fund, ChildFund International, the Campus Kitchens Project, the Philanthropy 2.0 Project, Network Solutions, Sully Erna (Godsmack lead singer), and many others.”

Scott Henderson, Cause Marketing Director at MediaSauce

During his career, Scott has served as a major gift fundraiser, foundation executive, magazine and website editor, marketing consultant, and president of a capital campaign firm. Today, he is cause marketing director at MediaSauce, helping corporations and non-profits create and implement online strategies to bring their next big idea to life. Recent accomplishments include the creation and launch ofwww.pledgedtoendunger.com, which helped Tyson Foods deliver 560,000 meals to four different cities for families in need, raised $28,000 for Share Our Strength, and assembled an army of nearly 5,000 childhood hunger awareness champions. He is also the publisher ofrallythecause.com

Drew Olanoff, #BlameDrewsCancer

“i’m a geek, Director of Community at GOGII and you can see my stuff at ReadBurner, BurnURL, @drew on twitter, and downloadsquad. Oh and you canblame my cancer for stuff.”

Closing Social Media for Social Good Keynote | 4:15 – 5:00 pm

Jonathan Greenblatt, President, Our Good Works

“Jonathan is the president of Our Good Works, the parent organization of All for Good, the open source initiative to engage more people in service. He previously served as CEO of GOOD Worldwide, co-founded Ethos Water, the premium bottled water that helps children around the world get clean water, and sold Ethos to Starbucks Coffee Company in 2005. Greenblatt worked as an aide focused on international economics in the Clinton White House and served on the Technology and Innovation Team of the Obama-Biden Presidential Transition effort. He also has advised innovative nonprofit organizations, including the United Nations Foundation and the X PRIZE Foundation.”

Closing Speeches and Thank You | 5:00 – 5:30 pm

Thank you speeches from Mashable and our partners

VIP Wine and Cheese Hour – Wine Library TV and Cabot

5:30 – 6:30 pm

Thanks to Wine Library TV for the wine donations and Cabot Creamery for the cheese donation for the VIP Wine and Cheese hour. Representatives from both companies will be on-hand at the event.

“Gary Vaynerchuk hosts Wine Library TV, the Internet’s most passionate wine show. With his unconventional, often irreverent commentary on wine, Gary has attracted a cult-like following of more than 90,000 viewers a day. Gary’s informed yet informal approach resonates with novice and experienced wine drinkers alike. Wine Library TV recently surpassed 700 episodes, and has featured celebrity guests such as hockey legend Wayne Gretzky, rock star Maynard James Keenan, Mad Money’s Jim Cramer, esteemed wine critics Jancis Robinson and Daniel Rogov, and several celebrity chefs. Visittv.winelibrary.com to join the legion of viewers who are changing the wine world.”

“Cabot Creamery Cooperative has been in continuous operation in Vermont since 1919. Known as makers of “The World’s Best Cheddar,” Cabot is owned by 1200 dairy farm families located throughout New England and upstate New York. Cabot supports positive social deeds to make the world a better place to live. Therefore, we are proud supporters of the Summer of Social Good and the Social Good conference.”

Livestream

Thanks to Livestream the event will be broadcasted live on Livestream.com and Facebook.

“Livestream is the most powerful online broadcasting platform. Our technology democratizes television on a global scale. We provides a highly effective, easy to use TV studio, with the power to create live original programming, controlled by users, and embeddable on any website. Livestream has introduced several new groundbreaking innovations, in addition to paying homage to traditional TV, and we have even bigger plans for innovation and interactivity on our roadmap! Basically, we want to help you become the next media mogul.”

Event Production by Swank Productions

“Swank Productions is one of New York City’s premier event planning, design, and production firms. Chic brides, big brands, papered teens and business moguls all called upon Swank Productions to produce stylish and sophisticated events that make a stunning impression, even on those who’ve seen it all. In New York City and around the world, Swank offers its clients a chance to throw breathtaking events that are decadent in details and dramatic in impact.”