Social Media doesn’t work for everything – or everyone but I like it when I see brand message translated into another medium, that uses the medium, intelligently.

TechCrunch has a post on the Pizza Hut application today - Pizza Hut’s Delicious iPhone App Tops 100,000 Downloads In Two Weeks

Good for them, because Pizza Hut really made an effort with the software program, which they amusingly dubbed a “killer app for your appetite”.

Aside from the ability to order food, the app boasts a bit of entertainment to spice things up. It includes a so-called “virtual fridge” where you’ll find coupons to add to your order and a free game called “Pizza Hut Racer” that you can play while you kill time waiting for your food to arrive.

On the face of it  Social Media can work well for a something like a well understood service, a consumable, like Pizza,  Chocolate,  lingerie, even travel.  Services that are easy to understand, used by most everyone, and driven by a gut need (in this case, the “gut” really is driving Pizza Hut’s business).  I also think these kinds of offerings are easier to track for sentiment on platforms like SM2/Techrigy – the emotions are easier to make out because they’re tied to gut feelings and needs.

Other types are business and messaging are more problematic to promote this way, using Social Media – because they are much more niche and not as well understood – more difficult to promote virally, I suspect.    The type of business should dictate what kinds of marketing tactics and tracking need to be employed – bearing in mind that no one has Social Media and Viral Marketing nailed down, 100% and we’re all learning.