Recently , Compete.com released it’s Industry and Behavioral Category Profiles (see Compete Pro Enterprise adds Categories!) , which I just got access to yesterday so I could get a first hand look.   My first impression is they remind me a lot of ComScore’s MyMetrix platform.

I looked at the Web Analytics Industry Profile first:

What the chart tells me is that traffic (Unique Visitors) is going significantly Y2Y (+31%) and, in the performance tab, you get average stay, average visits and average pageviews per visit for the entire category.  What’s valuable to me, first off, is that you can compare any company on the list in a category, to the average, for that category, which is helpful in finding deficiencies and strengths.

You can also look at keywords used most by the Industry Category (see below)

I haven’t figured out yet how to apply this information.  One thing, which I’ll cover with my contacts at Compete.com next week, is how this information is best used.   While companies are assigned a Industry Category, it would be nice if Compete.com had a way of categorizing any site you enter into it.

More to come, as I come to understand Compete.com’s new Category Profile offerings.