One of the best sessions I had at Affiliate Summit East 09 (#ase09 on Twitter) was Brian Solis speaking about his Conversation Prism version 2.0 (see the entire session as a playlist comprising of 6 videos I took using my iPhone 3GS).

The Marketing notes were scant because most of Conversation Prism was a diagram Brian Solis presented and the conversations around that diagram – here’s the marketing note and then the diagram.

The Conversation Prism v2.0
Session 6b
Location: Classroom B – Clinton
Time: 3:30pm-4:30pm

We will observe, analyze, dissect, and present the dynamics of conversations, how and where they transpire – becoming digital anthropologists in the process.

• Brian Solis, Principal of FutureWorks, PR 2.0 (Twitter @briansolis)

The Conversation Prism by Brian Solis and Jesse Thomas

One of the things I noted and mentioned in the video playlist, above, is that Brian Solis manually does sentiment analysis – he does not depend on any kind of automated system to do that because it’s not reliable.  Also, he feels that many of the “neutral” results, when examined by a human, would fall into favorable or unfavorable, as the case may be.

He suggests using the Conversation Prism to find out where conversations are happening for each company and individualizing a prism map as well as measuring the results of a PR campaign …

One Week after the campaign

One Month after the campaign

One quarter after the campaign

One Year after the campaign