I’m at an exclusive, invite only, TEDx event @City Winery that is also being simocast in Paris.

Some of the TED people, who have offices nearby, are here with me. The subject is New Business Models for Newspapers. However, our in person presenter thinks Design is the end of a process, not the beginning, and I agree.

TEDx = Independently organized TED event.

While TED started as one thing, it has evolved to spreading ideas that took place at TED conferences and discussing as a group. Last February, TED conference had focused on why Newspapers should survive. One approach – make Art on your covers, treat Newspapers as one entity (experience). This would be a design solution that increased circulation.

Bulgaria had the best results with 100% when design changes production and work flow. First media shift, put reader in the center of the equation. Latest shift is to measure ROI. What is needed now is the coverage of HyperLocal News. EveryBlock.com. Use Citizen News and Reporting- don’t bother doing national and international news, link to CNN instead.

Innovation will fuel new income, advertising will fill the gaps, and ATTACH AD TO CONTENT and attached to PROFILE of the PUBLISHERS.

The Paris simulcast finally kicked off with a recollection of how reporting was done in 1992, how the same events (LA RIOTs) would be covered now, then in 92.

Today we’d have better accuracy and the amplification of news with Twitter. Filtering and Micro Filtering.

Glad I came. I debated spending the 45 dollars to come, but was more focused on TED (I’d like to attend).