I went to the  social media roundtable tonight and  took a few videos and got the sense that Social Currency is about earning “points” and “credits” we can use on a social network – here they are ( a list of speakers, directly below).

Dennis Crowley and Naveen Selvadurai, Co-Founders of FourSquare
Richard Lawson, Entertainment Editor, Gawker
Ryan Brown, Vice President of Operations, Fame Game
Caroline McCarthy, Writer, The Social, CNET News

The first video deals with metrics and how social capital is defined by this group – as credits or other things one can get awarded.

The Second video I took focuses on overdoing something and getting banned  – or unfriended – how much of an activity is too much?

The last video I took focuses on Facebook and how Facebook uses Social Capital. In that sense, I suppose,  social capital is virtual.

It was a good event – one of the better one’s that happened here – and I noticed there are more “Social Media Roundtable” events popping up  – I guess no one really “owns” the concept of bringing people together for Roundtables, and in this case, the panel was very qualified to talk about Social Capital and Social Currency.

Here’s some of the marketing notes -

“Social Media and Social Currency” will examine techniques for building a brand’s social capital, including cultivating an online reputation that complements a brand’s goals, sharing techniques for gaining significance on Facebook, Twitter, YouTube and other channels and exploring the evolving role of social currency across digital platforms. “