SM2/Techrigy is now part of Alterian

Posted by Marshall Sponder on July 15, 2009 | Link It

I heard the news this morning that Alterian adds Techrigy to their Marketing Platform and as a user of SM2/Techrigy and having met Aaron Newman a few times in New York, am interested, as K.D. Paine mentioned, if consolidation in Social Media Monitoring platforms has begun?

Alterian isn’t a household name  and the earlier acquisition by Techrigy of Andiamo Systems didn’t resonate much on me, either.   No doubt, Andiamo’s purchase may have helped Techrigy and now they’ll have more resources to compete in a crowded market.

I’m looking forward to speaking with Aaron Newman soon about Alterian.

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  1. Two Interesting Meetings and the insights from them | Web Analytics Blog | Web analytics says:
    July 24, 2009 at 10:11 pm

    [...] I had two meetings, both which were very informative. The first was at lunch at the “Hells Kitchen” restaurant on West 39th Street, with Aaron Newman, who started Techrigy and the SM2 platform, and just sold his company to Alterian (see my earlier post on SM2/Techrigy is now part of Alterian). [...]





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