I noticed a new Forrester Wave on Web Analytics came out (3Q09) and it’s an opportunity to compare how the major platforms have developed in the last two years (3Q07) according to the Forrester Wave methodology.
Google Analytics moved from lukewarm contender in 3Q07 to strong performer with a stronger offering than before. WebTrends seemed to stand still, holding it’s place, not performing much better, according to the FW. Omniture and Coremetrics both moved up as leaders both in offerings and strategy. Unica improved, to occupy a place right next to Omniture, WebTrends and near Coremetrics.
Over the last two years, Visual Sciences and HBX were acquired and absorbed while Clicktracks all but vanished; meanwhile Yahoo! Web Analytics and AT Internet appear on the Forrester Wave, for the first time.
To me, it looks like Google Analytics and Unica improved the most over the last two years.
While the Forrester Wave appears to cover 8 contenders this time, just as in 3Q07, it leaves out many others that ought to be considered, in my opinion, such as Tealium.
I wonder if there’s a Forrester Wave for Social Media Monitoring platforms?
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