Compete Pro Enhancements were just announced today by Compete.com, and I can’t wait to try them (I have a Compete Pro Account- though it doesn’t allow me to view all the enhancements annouced here – and I’ll ask Compete to allow me to view the new features so I can write about them).

Here’s the new features as announced by Compete.com:

New Compete PRO Enterprise Enhancements Launched!
Exciting news today from Compete, as we take another leap forward in delivering the actionable data that you need to drive business decisions.

We’ve made some major enhancements over the past few months to Compete PRO Enterprise, our most powerful PRO offering, and continue to roll out new consumer and competitive data that make it easier for you to discover, take action, and measure online marketing performance.

Our latest addition: Category Profiles, that provide a web wide view of traffic, search, and engagement metrics across 220+ industry categories and 45 Behavioral Segments.

As always, our goal is to make complex data simple to use. Categories does just that, transforming a complex universe of digital data into a solution that is simple and actionable:

“Clients rely on us for timely and comprehensive insights into what is happening in their markets…Having access to a tool that makes it easy to spot more effective customer acquisition partners or to stave off threats from a new competitor in their industry helps ensure that we’re always meeting clients’ needs.” – Adam Lavelle, Chief Strategy Officer of i-Crossing

How Compete PRO Enterprise can help you:
Track Market Share: Use Compete’s Category Profiles to track market share and understand daily changes across your competitive landscape. For instance, the graph below shows how market share of visitors has changed over a two-year period for five leading car rental companies in the Car Rental category.

Benchmark Performance: Use Compete’s Category Profiles to benchmark your own traffic and engagement performance against the industry and identify fast-moving longer tail sites within the group. The graph below shows how trends in page views of four different cooking websites compare to all page views captured by the Cooking category.

Take Action: Use Compete’s Categorie Profiles and Behavioral Segments to understand and design specific media plans and campaigns to reach unique consumer groups. For instance, you can see all the search keywords that are driving traffic to sites in a specific category (Cooking Industry keywords shown below) or behavioral segment and make sure you have incorporated them into your SEM campaigns.