I was invited by to attend and live blog at the Affiliate Summit in NYC taking place on August 9-11th at the Hilton Hotel.
I’m familiar with both keynote speakers Chris Brogan, President of New Marketing Labs, and Peter Shankman, founder and CEO of The Geek Factory and have met both, briefly, in the past.
Most of my readers don’t know this, but i was one of the attendee’s to the very first Affiliate Summit at Baruch College in 2004. Since then, I haven’t attended one, but I’m looking forward to the sold out conference on August 9-11th. I’ll also be attending LeadsCon East the following week, at the Marriott – live blogging it all while I find out the most interesting, I think, bits of information and news which will show up here, at Webmetricsguru.
The sessions I plan to cover include:
Day 1 -
Getting Noticed FAST
Session 1c
Location: Classroom C – Concourse A
Time: 12:00pm-1:00pmRegardless what your role in the industry is, it’s important to be noticed within the industry. Learn the networking and social media techniques that make it possible.
- Lisa Picarille, Online Marketing Consultant, LisaPicarille.com (Twitter @lisap) (Moderator)
- Michael Buechele, Owner, MikeBuechele.com (Twitter @mikebuechele)
- Trisha Lyn Fawver, Affiliate Manager, Paulson Management Group (Twitter @trishalyn)
- Jen Goode, Doodler in Charge, JGoode Designs (Twitter @JGoode)
- Stephanie Lichtenstein, Affiliate Program Manager, Andy Rodriguez Consulting (Twitter@StephARC)
Personal Branding 2.0
Session 2b
Location: Classroom B – Clinton
Time: 1:30pm-2:30pmEveryone knows the power Twitter, Facebook and social networks have in today’s online marketplace. How can building your own personal brand help you increase traffic and exposure?
- Stephanie Agresta, EVP, Porter Novelli (Twitter @stephagresta)
- Sarah Austin, Founder & CEO, Pop17 (Twitter @pop17)
SEO Site Clinic
Session 3d
Location: Classroom D – Nassau Suite
Time: 3:00pm-4:00pmLive Q&A, site audits and suggestions on how to help the internal site structure, as well as ideas how to build a better site for organic rankings.
- Chris Pearson, Overlord, DIYthemes (Twitter @pearsonified) (Moderator)
- Michael Gray, Owner, Atlas Web Services (Twitter @graywolf)
- Rae Hoffman, Owner, Sugarrae Inc (Twitter @sugarrae)
- Michael Streko, Owner, Streko Media LLC (Twitter @streko)
- Frank Watson, Owner, Kangamurra Media
Affiliate Summit Tweetup
Location: Sutton Complex
Time: 9:00pm – 12:00amThis is a networking social event open to all Affiliate Summit attendees to get together for drinks and conversation in a non-club atmosphere. If your preference is to turn the music down and the lights up, join us to meet new people and create new business opportunities.
Day 2
Opening Remarks & Keynote
Location: General Session Room – Grand Ballroom Suite
Time: 9:45am – 10:45am
- Jim Kukral, Owner, TheBizWebCoach.com (Twitter @jimkukral)
- Chris Brogan, President, New Marketing Labs (Twitter @chrisbrogan)
How to Monetize Your Site with Widgets
Session 4b
Location: Classroom B – Clinton
Time: 11:30am-12:30pmThis presentation will discuss how to enhance your site using various widgets, what works and what doesn’t, and how effective different widgets are to your site.
- Woody Wood, Product Manager, Amazon (Twitter @AmazonAssociate)
Web 2010 – Ten Trends Defining Your Future
Session 5c
Location: Classroom C – Gramercy
Time: 2:00pm-3:00pmAs the internet becomes the critical hub for all business and personal communications, discover ten trends that will allow businesses and individuals to differentiate themselves and succeed online.
- Jay Berkowitz, CEO, Ten Golden Rules (Twitter @JayBerkowitz)
The Conversation Prism v2.0
Session 6b
Location: Classroom B – Clinton
Time: 3:30pm-4:30pmWe will observe, analyze, dissect, and present the dynamics of conversations, how and where they transpire – becoming digital anthropologists in the process.
- Brian Solis, Principal of FutureWorks, PR 2.0 (Twitter @briansolis)
Ask the Experts
Location: General Session Room – Grand Ballroom Suite
Time: 5:00 pm-6:00pmDriving Consumer Action with Online Video: Bud Rosenthal, CEO, TurnHere (Twitter @turnhere)
The New Google Rules: Mike Jacobs, Chief Services Officer, iMarketing LTD. (Twitter@mikeyjake)
Removing Enterprise Barriers: Budgets, Silos, Creating Dominance: David Dalka, President,Dalka Strategy Consulting (Twitter @dalka)
Intium Services Party
Sponsored by Click Progression, Intium Services
Location: Ultra Nightclub (37 W 26th St., New York, NY. 10010)
Time: 8:00pm – ?You come to Affiliate Summit for the best networking and more. Shouldn’t you get the best once the show floor closes? That’s why, to celebrate the launch of the best affiliate management solution, Click Progression, Intium Services is granting VIP access to one of the most exclusive New York nightclubs experiences – Ultra. We’re rolling out the red carpet with a premium open bar and LA DJ Solomon spinning the hottest tunes. You’ll take home fabulous gifts to remember us by, but it’s sure to be an evening you won’t forget. All the VIPs will be there; will you?
Day 3
Opening Remarks & Keynote
Location: General Session Room – Grand Ballroom Suite
Time: 10:00am – 11:15am
- Jim Kukral, Owner, TheBizWebCoach.com (Twitter @jimkukral)
- Peter Shankman, Founder & CEO, The Geek Factory (Twitter @skydiver)
Profitable Performance Marketing: More Money for You
Session 7c
Location: Classroom C – Gramercy
Time: 11:30am-12:30pmPresenting actionable items for 7 main topics, including social media, negotiating, points of sale opportunities, content that pulls, partnerships, prioritization, and the expense of inefficiency.
- Lisa Riolo, Consultant, LisaRiolo.com (Twitter @lisariolo) (Moderator)
- Jason Oates, VP Media Services, Datran Media
- Karen White, VP of Marketing, SquirtGun Media Group, LLC. (Twitter @KarenWhite_LV)
The Truth About Coupons
Session 8c
Location: Classroom C – Gramercy
Time: 2:00pm-3:00pmThe current economy and the sophistication of online shoppers has created the “perfect storm” for online coupons. Come see how they can be effective for your program.
- Michael Ouellette, Director, Publisher Development, Commission Junction
- Kim Riedell, Vice President, Client Development – East, Commission Junction
GeekCast.fm Live!
Location: Classroom C – Gramercy
Time: 3:15pm-4:15pmA mixed bunch of podcasters from GeekCast.fm will have an open, candid discussion about the hot topics in affiliate marketing.
- Michael Buechele, Owner, MikeBuechele.com (Twitter @mikebuechele)
- Deborah Carney, CEO, Team Loxly (Twitter @loxly)
- Trisha Lyn Fawver, Affiliate Manager, Paulson Management Group (Twitter @trishalyn)
- Jim Kukral, Owner, TheBizWebCoach.com (Twitter @jimkukral)
- Vinny O’Hare, President, Vincent O’Hare Consulting (Twitter @vinnyohare)
- Scott Parent, Vice President of Emerging Media & Strategy, MediaTrust (Twitter @americancliche)
- Lisa Picarille, Online Marketing Consultant, LisaPicarille.com (Twitter @lisap)
- Lisa Riolo, Consultant, LisaRiolo.com (Twitter @lisariolo)
Affiliate Triathlon
Location: General Session Room – Grand Ballroom Suite
Time: 4:30pm – 5:30pmThe Affiliate Triathlon is a three event contest of skill, determination and dexterity open to all attendees at Affiliate Summit

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