I was at Buddy Media’s Summer Tweet Up Wednesday night which also had an appearance of Gary Vaynerchuk, who now sits on the Buddy Media Board of Advisors (this was announced Wednesday night).   Here’s a video I took using my new IPhone and the information about the Tweet Up:

“…. Buddy Media has some big news to announce. To celebrate we’ll be hosting a Summer Tweet Up on Wednesday, July 22nd at Hill Country. Buddy Media will pick up the tab for your first two drinks, and Hill Country will also provide exclusive drink specials for our guests throughout the night! Also, as is par for the course with Buddy Media, we have some prizes to raffle out that we think you’ll enjoy.

The entire Buddy Media team will be on hand, including CEO Michael Lazerow and COO Kass Lazerow. We’re also super excited to welcome special guest Gary Vaynerchuk <http://garyvaynerchuk.com/>, the “Social Media Sommelier”. The Wine Library TV host and partner of Vaynermedia.com has joined the Buddy Media Board of Advisors and will be talking about how you can use social media to grow your business.”

The big news was the launch of Buddy Media’s Twitter Client for it’s own clients that can be used for Brand Measurement, and from what I heard, it looked good.  According to Nick O’ Neill’s post at Social Media today:

“…. Some of the features to be included in Buddy Media’s Twitter Management system will be the ability to measure and identify various Twitter trends around your brand, as well as the ability to track your performance and trends across your Twitter followers, other mentions, and retweets. The Twitter Management System will also track basics, such as volume and frequency of click-through rates from links posted on Twitter. Other services include the option to schedule tweets and create profiles for brand families, which breaks down to multiple-Twitter account management.

As far as analytics goes, you’ll be able to monitor what Twitter users are saying about your brand. Layer in all the other aspects of peripheral Twitter activity that’s being accumulated through the Buddy Media Twitter Management System an there’s a good amount of data to work with. Brands are ken to hone in on this data because it offers real time reflections on how a brand is doing. Line up real time feedback from consumers with a particular event, such as a product launch, and you can begin to see one way in which brand management specific to Twitter can be of importance for a marketing campaign.”

The only issue I have with Buddy Media’s new Twitter Metrics Platform is that I need to be a Buddy Media Client to use it.  Ideally, I’d like them to release a version of the Twitter Management System that anyone can use, and maybe, they can find a way to monetize it, or, at least it will bring Buddy Media a lot of Social Capital from users who’d like to have such a system to monitor a diversity of their own sites.

By the way, I did get to speak with Gary for a few minutes about his new Blogging Platform/Service and need to follow up with him via Email.