Social CRM – Bantam @ NYC CRM Meetup

Posted by Marshall Sponder on June 18, 2009 | Link It

I’m here on Wooster Street, going to this event, I didn’t plan on going, and while I planned on something else, I ended up, here.

I’ll add the meetup link and speakers names, shortly.

Bantam Social CRM launched recently, won top place at Enterprise 2.0 Conference.

Real Time Stream – the hottest topic in Enterprise Computing. This tool is designed for small business teams. Live, colloborative CRM. Yammer won TechCrunch 50, but it’s just a messaging system.

Twitter, Facebook, Linkedin, Friendfeed is sucked in to this Social CRM, and you can search Twitter then capture the Twitter contact in Bantam.

Interesting …. This Bantam Social CRM, could be, a missing link, to showing ROI for Social Media. While SalesForce is a competitor on the high end, it isn’t, on the SMB level.

However, this Social CRM, isn’t the solution for everyone, but it’s targeting the 2-50 sized firms.

There’s also a panel taking place tonight, sponsered by CRM Magazine. In fact, I have in my hands, June 09’s issue of CRM Magazine with the lead article “You’ll Be Social (soon) starting on page 22.

Is Social Media a “disruptive technology”? Yes, it’s disruptive in allowing people to tune out or create our own messaging, and there is no Brand Management, in the way there has been, anymore.

SocialMedia can be divided by “consumer class” vs. “enterprise class”. The author of “Social Media Bible” here, in front of me, offering the salt of his wisdom .. success his book has, is due to Twitter.

Someone from Radian6 is here, talking about the Social CRM capabilities of Radian6.

What type of goals should businesses have for Social Media?

A point was made larger companies, unable to innovate and self organize, can’t, often, use Social Media effectively.



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These are the current comments for "Social CRM – Bantam @ NYC CRM Meetup"

[...] in New York and whom I’ve met a few times, as recently as last week at a CRM Meetup (see Social CRM – Bantam @ NYC CRM Meetup) Radian6 has now extended its platform to equip team members with deep social media listening and [...]



[...] in New York and whom I’ve met a few times, as recently as last week at a CRM Meetup (see Social CRM – Bantam @ NYC CRM Meetup) Radian6 has now extended its platform to equip team members with deep social media listening and [...]



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