Building The Social Economy: Craigbucks, Newmarks, and Making Whuffie:

Tara Hunt, Douglas Rushkoff, Nancy Scola (moderator)

Tara Hunt is a driving force in Barcamp, Barcamp and the Whuffie Factor. Douglas Rushkoff talks about the “gift economy” in 1990’s and how business, in those early days, were working in a ” Social Economy”, even then.

What is money as a medium? Douglas looked at money and he found people used several types of currency. But alternate currency looses value overtime. In fact, our Cathedrials were based on a grain based which were based on local activities. Rich people got poorer, they did not create product. In most instances.

Then there was a reaction, central banks, banning local currencies, and this served rich people getting richer and expanding government. However it cut most people out of the equation.

New growth – Tara Hunt – Whuffie Factor. Whuffie Factor gains by circulation, lessons by non use, can’t save it. Tara got onto Online space in 1998- 1999; but in 2005 things began to turn around and companies started to notice results from Social media and began putting energy and money into it. True. Some wanted to ruin it but others were interested in Whuffie, building social capital.

Tara thinks instead of getting money companies should work on their Whuffie Factor.