After writing my earlier post today on Iran Mainstream Media Coverage and the Fifth Estate – thought that SM2 Techrigy platform might provide interesting view of the social media coverage that isn’t generally seen – I know I’m only scratching the surface here, and I only set up SM2 to cover the last week – but I wanted to see what kind of data it picked out of all the tweets, blog posts, message boards and also focus by country.

First, it’s been a busy week, don’t you think?  A lot of commentary happened as the election took place and soon after..

Over the last week, using the advanced searches on Iran and the Election, there was a variety of content created about the Iranian Election.

Of the results SM2Techrigy can track, close to 80% of the Social Media commentary is from 35-49 year old men.

A Cloud Tag what the keywords ought to be for someone who’d want to write about the Iranian Election.  In a way, the Tag Cloud makes many of SM2 Techrigy’s charts, superfluous, since most of the information you’ll get, is actually in this tag cloud – but not in as pretty form.

And I’m not sure why there are more “positive” references than “negative” references to the Iranian election

Or why the “Tone” of the content is “neutral”

While i was impressed by SM2 Techrigy’s coverage on another project, more positive commentary than negative is not what I expected to find, certainly not over the last week.  I need to investigate, but not tonight.

I would expect that Anger would be one of the strongest emotions connected with Iran right now and sure enough, Anger is right up there (see the far left in the chart below).

I can’t do more tonight but I wanted to touch on the idea that we need to start looking at how people react to  events  and SM2 is a good tool and it’s available as Freemimum software, too.