MediaPost‘s Online SPIN column caught my eye earlier today with a post on … The Guru: A Dying Breed? where the author points out that most of the digital specialists, email wizard specialists, search gurus and social media gurus — the extreme single-discipline guru — might be a dying breed.    However …….

………. there’s One Guru Who Still Counts

All this considered, there is an exception. I believe we still are wise to keep company with one guru: analytics. We have long known that online or digital trumps other media in what can be measured and how swiftly — as long as we have a hold on objectives, metrics, measurement systems, standardizations, and filters of understanding.

The promise of a robust data analytics landscape is something we’ve not seen fully materialize. Personally, I’m relying on a roster of metric gurus — I can see all their faces right now — and the enterprises and schools of thought they support, to take us all to a better place over time. I believe this is an accelerating journey for which pronounced, singularly focused leadership is still needed.

Hmmm …. I guess it’s nice to still count.