I’m not attending Emertrics Summit this time, now taking place in San Jose, but I heard the news about Omniture Site Catalyst reporting Organic Rankings
(based on recent Google changes allowing this information to be passed as part of the referral URL that can now be read by Analytics
vendors); this now directly links SEO and Web Analytics, and most of the remaining Analytics vendors will soon follow suit.

But then, another bit of news (on iPhone, no capacity to provide links) that SEO and Social Media are also, linked and you can’t do effective Search Optimization without combining Podcasts, Online Videos (thanks to Google Universal Search), blogs, RSS Feeds, Social Networks in addition to page optmization and linking.

Now that SEO, Web Analytics and Social Media are so interconnected, it becomes almost obvious what the next steps are for many organizations – these functions need to be rolled up, together into a Strategy Group.

For the most part, SEO, Web Analytics and Social Media/Social networks, need to be considered in relation to one another, Search Engines want this, Analytics wants this and Social Media needs this, as well.

Of course, it’s the Analyst / Stratagist that truly links these three areas of marketing and communication together.

Bye the way, I’m on my way over to Omniture Cafe, here in New York, tonight. Maybe I’ll hear more about their new Search Reporting Solutions, mentioned above,and live blog
from the dinner gathering.