Future of Digital Media – Robin Kent

Posted by Marshall Sponder on April 22, 2009 | Link It

Creating content is now scary because the consumer has chosen not pay for content. Advertising dollars are in scant supply right now. Susan Boyce got a 100 million views over the last week but YouTube did make a cent and will lose 500 million this year.

Twitter – is there a revenue model.
?

WikiPedia – doesn’t have a revenue model and doesn’t need one (donations of 6 million was easy and fast).

HULU – good content but no money being made yet.

Facebook – fantastic even though Zukerburg keeps making mistakes.

75 million people check their Facebook page daily and people are now trying to monetize THAT and scratching their heads, groping for a model.

The music business was worth 40 billion in 2001 and only 27 billion now, because of free content. While Steve Jobs and the IPod market helped the music world doesnt agree and the business of music collapsed.

Who’s not learnt from the Music Business? The Movie Industry.

Where and how will I make money if your an Entrepreneur? If it’s on Adevertising, your going to struggle.

Two possible revenue streams

1. Taylor Smift – found new distribution model called BanBox off her Fan Page (she made 102%) and did better then iTunes.

2. QTrax – sells merchandizing, uploads tickets

My opinion – what Robin Kent says is impressive, and if the music and movie industry are going down, but individual creativity and micro celebrity are going up (fair is fair).

Also, we were overpaying both industries all along and paying for the same performance, over and over. If anything, the democratization of user generated content is bringing more fairness, overall.

Btw, Robin doesn’t think Mobile is going to make a profit anytime soon.



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