Mobile Web Browsing in the US

Posted by Marshall Sponder on March 11, 2009 | Link It

According to Bango, a Mobile Analytics provider, Mobile Web Browsing is now the highest in the United States, than any place else in the world, probably due to the iPhone – here’s a video announcement from Bango, and then I’ll comment on it.

Bango claims the US accounted for 29% of web worldwide traffic and  57% of payments worldwide in February 09.

I was thinking of a way to verify  Bango’s claim about Mobile Traffic in the US.   Fortunately, StatCounter Launched a  Global Stats Tool: Tracks OS, Browser, and Search Engine Market Share as announced last month in Read/WriteWeb and while the amount of mobile traffic is not given, the percentage of it, is:


The chart above shows, at the current time, iPhone traffic is 40% of all mobile traffic with iTouch traffic hovering between 25% and 30% – that makes Apple’s share of mobile traffic between 65% and 70% of all mobile internet activity in the United States – impressive.

Now, there probably isn’t anything that I can use outside of Bango, that will verify exactly what they’re saying, and this comes as close as I can reasonably get.

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Filed in Mobile Analytics, Mobile Technology, iPhone
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3 Responses

These are the current comments for "Mobile Web Browsing in the US"

Sarah Keefe
03/12/09 @ 5:27 am

Thanks Marshall,

Just to clarify what makes up the Bango mobile web stats. The data is live traffic of people browsing the mobile web through our mobile analytics service and people buying content and services worldwide using our mobile billing platform. It is not a sample of the traffic we see but represents that actual data collected during the month of February 2009. We see visitors from a total of 208 different countries, browsing using 1,811 different handsets.

We are always so surprised to see stats on such high iPhone traffic levels. Worldwide, the iPhone sits at position 24 in our stats – for an up-to-date list see http://bango.com/support/top20handsets.aspx. We’ll shortly have some stats specifically for the US. But given that the iPhone is only available on Sprint, our view is that it’s quite unlikely it represents 40% of all mobile web traffic.

BTW – the video above has now moved and is at http://www.youtube.com/watch?v=oCad2ua5To8

Cheers,
Sarah Keefe



Sarah Keefe
03/12/09 @ 6:36 am

Sprint should be AT&T of course – where I said “But given that the iPhone is only available on Sprint,”

Is it possible to change by comment?
Sarah



Devin
03/12/09 @ 8:11 am

Not really believable that mobile e-commerce is higher in the US than in Japan where 1 out 3 people have completed a mobile transaction. Oh, the video is gone too–



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