I’m here at the  Social Media Breakfast as part of Social Media Week in NYC - here  at the Roger Smith Hotel here in Manhattan.

Sitting next to me Bryan Pearson who works at LiveWorld and used to work at Monster.com. On my right Peter Himler of Flatiron Communications.

It’s great to speak with old friends and new friends, here.

And thanks to Suki Fuller for a last minute invite.

A facinating presentation about how Social Media can be successful as a marketing medium during this economic enviornment.

Marketing to The HayStack. Grooming network list. They have different kind of maps for different kinds of conversations (hairstyling, bashwash, etc).

Most of the technology is based on identifying, in various ways, is where the conversation.

Crimsonhexagon is used to  ( remove chatter and provide content that remains); Buzzlogic is also good for finding influencers.

Wish I could stay longer but I need to leave.   Here’s the Marketing Notes from the breakfast this morning.

SMBNYC4 Theme: Social Media in 2009 | Branding: Building, Managing and Thriving Online.

This event will feature a series of fifteen-minute presentations with Q & A, breakfast and mingling.

Awareness, quality, loyalty are all part of traditional priniciples
around branding. Do these traditional principles remain when you extend your brand to an online audience? What does this mean for personal branding? On the interwebs, brand building is user-driven and extends beyond these, but doesn’t rule them out. How do you build a brand that is sustainable and fluid for you and your brand?

Speakers
Brad McCormick, EVP, Porter Novelli
Melanie Notkin, Founder and CEO, Savvy Auntie.com
Shiv Singh, VP, Razorfish

Sponsors
Crimson Hexagon provides brand monitoring
that takes analytics far beyond counting mentions or positive /
negative / neutral ratings to focus on finding and understanding
relevant opinion. Our real-time monitoring technology enables marketing professionals to measure opinion according to their own business criteria, and to better track the ROI of marketing investment.