First Generation of Social Media-
We moved into an environment where you could adopt persona’s depending on where you happen to be, but now everyone knows you are a dog (if you are flaming, for example).

Ketchum example and FedEx and the random comment.

The age of anonymity is vanishing but there are no rules, we’re in a strange place and we need to figure out what makes sense now (a.k.a Blogging Confidential).

For example, Michael Phellps case applied to Scott Monty, if he were photographed with a bong , for example, what would happen? Would we have confidentiality clauses by employers?

You need to have a discussion, such as IBM, which boils down to “don’t be stupid”.

If you have a vested interest, transparency rules.

Dell has done hybrid (Richard@Dell.com)

If you don’t have a blogging policy, use privacy settings.