I promised one of my readers that I’d look at the Social Media Map from the standpoint of usefulness – and I think map(s) such as Overdrive Interactive Social Media Map can be a great resource for Social Media attribution.

The main purpose of this approach is to measure Social Media via Attribution and I had wanted to use Regular Expressions since it cuts down a lot of work -  (I‘ve heard “regular expressions” can be used to string a bunch of referral domains together) …

-but,  in practice, I only got results when I didn’t do that - and used “contains”

.. and these segments can be applied, one at a time, to whatever profiles you have access to – which is really nice – plus you can drill down, once you’ve applied the segment.

What I was thinking of doing was taking the Overdrive Interactive Social Media Map and creating custom segments for each part of it.

In fact, that’s what I think the value of a “map” is … if can apply it to an existing way of pulling data you can structure the information in a way that helps you make a decision – which I think the Social Media Map can do.

So, to the extent that I can take any map, and use it as a basis for segmentation in a Web Analytics platform, to that extent, it’s useful.