Pretty strong panel for online gaming at the Hatchery at Scholastic, tonight (see panelist names online) – you can watch a recording of the session here.
Scaleform is a company that wants to be a real time 3D gaming development, UI middleware, real time engines. I thought the Scaleform presentation was good and smooth, but not that exciting.
A lot of Scaleform’s focus is localization and they enabled Other software such as Adobe.
Btw, the opinion of the panel – Scaleform needs to expand the audience they are going after. Interestingly, the value of many these new startups is 1x annual revenue. Transition from a developer platform to an Artist/Creator platform.
The next company to present was Goozex that is a trading platform for used games, but I found myself to be disinterested and this presentation is going I forever, yawn.
Dimension M (M=Math) was a better presentation for online math training. I liked what I saw with Dimension series of games.
I was about to leave but this speaker and his presentation convinced me to stay longer. Questions about distribution strategy came up next with targeting is done at the district level.
Takeaway – the charisma of the presenter and the quality of the presentation are all important.



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