Comments on: Social Media Search Engine Optimization Keyword Research

By: WebMetricsGuru » “Search without Keywords” is an upcoming trend in Search and Social Media

Wed, 09 Sep 2009 06:19:11 +0000

[...] the words around a key-phrase are as important, or more important, than the key-phrase, itself. I wrote a post about it a while back where I postulated that [...]

By: Jitendra Jain

Jitendra Jain — Mon, 19 Jan 2009 06:28:48 +0000

What are other sw2 or Social Media Monitoring tools. Can you list a few?

By: Jitendra Jain

Jitendra Jain — Thu, 15 Jan 2009 14:23:41 +0000

Very Nice Article. Found it very innovative. But Couldnt get it properly. Got lost somewhere in the end.

By: Amber Naslund

Amber Naslund — Wed, 14 Jan 2009 03:12:08 +0000

Hi Marshall:

“…once you have the list – you have to figure out what to say – how often to reach out, how much you’ll be permitted to interact (if your working for a Brand) and how quickly you can react (and supply information, if that’s the function) – that’s going to vary depending on what situation your in, where you work, what the attitude to Social Media is in your company, or for yourself – how much work your willing to put into this kind of outreach and conversation building.”

You really hit this on the head here. Community outreach and building relationships through social media is labor intensive and time consuming, but incredibly rewarding. It’s great that you pointed this part out because – while the information is valuable – it’s what you do with it once you find it that really counts.

Thanks for sharing a bit of Radian6, too. We’re always glad to hear that the platform is helpful.

Best,
Amber Naslund
Director of Community | Radian6

By: David

David — Tue, 13 Jan 2009 23:15:58 +0000

Thanks for the post. There’s some really useful information in here.

I agree that social media marketing is the way forward, but hopefully not in an intrusive and negative way. It is all about having a conversation and connecting customers and businesses, something smaller companies are possibly better placed to do without getting bogged down in the traditional idea of a marketing campaign.

By: links for 2009-01-13 | bg Theory, LLC

links for 2009-01-13 | bg Theory, LLC — Tue, 13 Jan 2009 20:04:06 +0000

[...] WebMetricsGuru » Social Media Search Engine Optimization Keyword Research Interesting read on documenting a keyword research process. (tags: keyword+reserach) [...]

By: Brand4profit

Brand4profit — Tue, 13 Jan 2009 07:56:23 +0000

The old method of advertising is interactive marketing. The term is misleading. Most people think it means that there is some type of interaction on the part of the person advertised to, and there is. But, it is not conversational. Instead, the advertiser wants you to interact with their campaign in a specific set of steps. Following the call to action and visiting a website for instance. It’s the push to make you do something. Live this image. Buy this now.

Social Media Marketing is just the opposite. It’s the pull of the tribe. The tribe already has your trust so the actions they take are ones you align with. On a larger scale, it’s the allure of belonging in the group as you take action together. “I am doing this so why don’t you do it with me?” On an individual level, the attraction is to behave the same way to get the same results that benefits your fellow tribeswoman or tribesman. “She looks hot! I want to look hot too. I want to go to her hairstylist” and you do. Social Media Marketing uses the power of attraction.

While advertising tries to use the same tactic, with a billboard for instance, of a gorgeous woman telling you the benefits of the salon, it doesn’t have the same impact because it’s pushing you to go. It is not pulling you in as a trusted friend. Your friends have your best interests at heart and advertisers do not. Social Media Marketing is based on building trust and that foundation will make Social Media a dominant player in Marketing.