Here’s something I wrote to my Facebook feed earlier this morning (I’m finding, and wish I could replicate it here – that Social Media bookmarking, microblogging, blogging to a feed that my friends see, that supplements our blog posting – is really where I want go – I just haven’t found a good way to get that richness at Webmetricsguru.com, yet – still working on it):

I was at Emetrics and bumped into K.D. Paine just before or after that meeting – I know Katie from the few meetings with her last year in Toronto, New York and Washington DC – but I do read her blog regularly – and I did hear about Tealium, but I didn’t take a closer look, maybe I should.

Fact of the matter, Tealium and other GA Vendors are servicing what appears now to be an enterprise ready solutions with few obstacles to betting into it – since all  the infrastructure costs are shouldered by Google.

Up till the last year, the limitations of GA and the privacy requirements of many corporations prevented GA from being on the High End – but that’s now being thrown overboard.

The factor what has most changed Web Analytics over the last 3 years, its the presence and almost, dominance of Google Analytics.   And in fact, the solution for Tealium, might well be better than what’s being provided, for Social Media, at least, anywhere else.

Ha!

I read the white paper on Social Media Measurement from Tealium and it may have been the solution someone spoke to me about at Emetrics, but we never followed up with me, and I wrote for the need for such a solution last fall in such posts as Audience Measurement Adsurbity – selling glasses to the blind and more importantly in Social Media Measurement of Attention / Engagement – some more thoughts about it where I said there was no “agent” or “collection process” to tell you if the “buzz” that is going on about you or your brand “out there” is actually coming to your site.

I don’t think Tealium did exactly what I was asking for, but they did part of it – and then intergrated it with custom reporting in Google Analytics.