Just heard the news from Ian Thomas at Lies, Dammed Lies that Omniture stumbles.

You’d think with all the money Omniture clients pay, falling as much as a week behind in processing data would be unthinkable.   It happens.

“…Looks like both SiteCatalyst and Discover are days behind in processing data (according to messages on Twitter, up to around 5 – 7 days in some cases). And it looks like the situation is still getting worse, rather than better.

I have no insight into the cause of Omniture’s difficulties, or how widespread they are. It may be that they’re related to the December release of SiteCatalyst 14.3, which seems to contain a number of new features which are fairly broad in scope, and which may have had an impact on the platform’s ETL stability. Behind the scenes, Omniture may have made some changes to start integrating HBX’s feature set (especially its Active Segmentation) into SiteCatalyst as a prelude to a final migration push for the remaining HBX customers. Omniture’s certainly not saying – they’ve been conspicuously silent since the start of these problems.”

What this tells me is 2 things:

1. Technology that has a high amount of infrasturcture (Omniture does have huge datafarms, but then, so does Google) may become hard to maintain well as the economy dwells in a prolonged recession and platforms advance.
2. Clients of Omniture have got to be thinking … maybe it’s time to switch to Google Analytics because it’s almost as good as Omniture now and costs nothing – so a few days of data processing delay is easier to eat when your getting the whole analytics platform for a substantial discount (free).