I was presented with something new tonight,while at a party gathering, and on my way home, on the A Train, to Brooklyn.
What if Social Media and Web Analytics can “create” engagement, not just measure it?
What if applications are created that encourage people to comment on blogs and social networks?
I spoke to someone, tonight, whose company developed technology encourageing intelligent commenting on blogs (I have yet to see it in action, though) – but, it was the first time, I can recall, when someone actually talking to me about creating engagement instead of expecting it.
The instance tonight was a musician and his girl friend who did something unusual and captivated the audience, and me – he played really, really well, plus a seeming stranger chimed in, singing along with him, I took photos of the pair.
A lot of people beg on trains, anyone coming to New York soon learns this, but few beg well enough that you feel compelled to donate. I donated, so did a few others.
In the same way,I think we should not expect engagement, when we launch new creative; instead, engagement and involvement ought to be earned.
[...] Again, what I think is needed is Social Networking that supports and encourages community – and I’ll help where I can, being of this community – we want to not just have engagement – but encourage it with Social Media for Engagement. [...]
[...] “But few beg well enough that you feel compelled to donate.” Marshall argues that similarly, new creatives should not expect engagement, but rather they should be good enough to compel people t…. Check out Marshall’s post and let him know what you [...]