I was presented with something new tonight,while at a party gathering, and on my way home, on the A Train, to Brooklyn.
What if Social Media and Web Analytics can “create” engagement, not just measure it?
What if applications are created that encourage people to comment on blogs and social networks?
I spoke to someone, tonight, whose company developed technology encourageing intelligent commenting on blogs (I have yet to see it in action, though) – but, it was the first time, I can recall, when someone actually talking to me about creating engagement instead of expecting it.
The instance tonight was a musician and his girl friend who did something unusual and captivated the audience, and me – he played really, really well, plus a seeming stranger chimed in, singing along with him, I took photos of the pair.
A lot of people beg on trains, anyone coming to New York soon learns this, but few beg well enough that you feel compelled to donate. I donated, so did a few others.
In the same way,I think we should not expect engagement, when we launch new creative; instead, engagement and involvement ought to be earned.