TechCrunch reported today the Top Social Media Sites of 2008 (Facebook Still Rising) with a plug for Facebook that sounds like a movie (Facebook Rising).   Having access to Comscore, I’m well aware of how effortless it is to pull such charts together, so here’s a few more.

If we discount “Blogger” which is not really a Social Network, but is Social Media - the reach of Facebook is going way up – close to 20% of all the audience for Social Media as defined by Comscore is on Facebook, according to the chart (I’m using WorldWide audience – not just US); MySpace seems hardly a contenter – and at any rate, all we’re talking about is MySpace.com* (sites) – and it must be a new entity that was created over the last month or two – the regular myspace.com entity doesn’t even show up on the top 10.

However, when you look at the total number of pages viewed per million – Facebook far outshines any other Social Networking property (see below) – again this is worldwide numbers.

However, were we to look at average length of visit – hardly any network I know of, shows up – which implies time spent on site might not be the answer to what makes a social network valuable and I almost have to wonder about the panel size and quality – again, these are worldwide numbers.

If anything, what Comscore is telling me, is to go out and look at these other Social Networks I never heard of like person.com, kaixin.com and fotostrana.ru.

Anyway, I want to wish everyone who reads my blog a Happy New Years in 2009!