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	<title>Comments on: Social Media Storm Erupts as Motrin Brand Campaign implodes, needs to be run by someone who knows the Brand well and Social Media, well</title>
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	<link>http://www.webmetricsguru.com/archives/2008/11/social-media-storm-erupts-as-motrin-brand-campaign-implodes-needs-to-be-run-by-someone-who-knows-the-brand-well-and-social-media-well/</link>
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		<title>By: The Perils of an Echo Chamber at diversity.net.nz</title>
		<link>http://www.webmetricsguru.com/archives/2008/11/social-media-storm-erupts-as-motrin-brand-campaign-implodes-needs-to-be-run-by-someone-who-knows-the-brand-well-and-social-media-well/comment-page-1/#comment-2812</link>
		<dc:creator>The Perils of an Echo Chamber at diversity.net.nz</dc:creator>
		<pubDate>Wed, 19 Nov 2008 17:09:24 +0000</pubDate>
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		<description>[...] Social Media Storm Erupts as Motrin Brand Campaign implodes, needs to be run by someone who knows th... [...]</description>
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		<title>By: The Motrin Mess, Twitter and FAIL &#171; MyMediaMusings</title>
		<link>http://www.webmetricsguru.com/archives/2008/11/social-media-storm-erupts-as-motrin-brand-campaign-implodes-needs-to-be-run-by-someone-who-knows-the-brand-well-and-social-media-well/comment-page-1/#comment-2811</link>
		<dc:creator>The Motrin Mess, Twitter and FAIL &#171; MyMediaMusings</dc:creator>
		<pubDate>Tue, 18 Nov 2008 15:35:39 +0000</pubDate>
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		<description>[...] Social Media Storm Erupts as Motrin Brand Campaign implodes, needs to be run by someone who knows th... [...]</description>
		<content:encoded><![CDATA[<p>[...] Social Media Storm Erupts as Motrin Brand Campaign implodes, needs to be run by someone who knows th&#8230; [...]</p>
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