Social Media of doing Almost Nothing

Posted by Marshall Sponder on November 22, 2008 | Link It

I had a few thoughts flowing into my mind this week  – it had a lot to do with things going on in the background of my life, and of my experiences lately with an organization I belong to.

Here’s my thought – for what it’s worth – more, so I can write it down before I completely forget it.

I’ve noticed a lot of corporate work is not really about getting anything, in particular done – actually, it’s more about justifying one’s position; positioning.

One of the things I’ve noticed about myself, I really don’t like that kind of circumstance – the one that’s all about positioning – but not about really doing anything, much.

Now, in a way, I’m thinking that Social Media doesn’t seem to be on the top of anyone’s marketing list, lately, even though there’s been some pretty good case studies that say it’s effective, if done properly.

I don’t know – we’ll know  Social Media will become important in organizations when there will be people who will justify their existance by it (ha, ha, ha – haven’t heard anyone yet, being able to do that).

I was pretty excited by Google’s Search Wiki, launched the other day, and now a Google Experiment – as it might be the way to gradually make Social Media, the Wisdom of the Crowd, Collective feedback, as something that will drive organizations to start seeing ROI here – but as a Google Experiment – I’m not sure if the Google Search Wiki will get enough content to make it all that valuable – but then again – if even 1% of all Google Searchers have the Google Search Wiki Experiment enabled, maybe that’ll be enough.

By the way -here’s the posts I’ve written lately about the Google Search Wiki – Personalization and Google Search plus I’m liking the Google Search Wiki though some others, don’t and Google Search Wiki becomes one of Google’s Experiments

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UPCOMING SPEAKING

Marshall Sponder Keynotes this conference on March 13th, and conducts as Social Media Workshop on March 14th, 2012

The inaugural Social Media Analytics Summit is the first ever two-day business conference with a complete focus on social media analytics. Social media analytics enhances customer service, improves brand and reputation management, and measures overall social media success for businesses