Tonight I saw a number of reactions from prominent bloggers who are very annoyed with Google for inflicting Google Search Wiki on them.

Google has been pretty messed up as search engine for a while, not withstanding it’s high marketshare and innovations.

I never thought I would see the day when people, like Michael Arrington, extol the Old Google while trashing the new Swarch Wiki, which has a lot of promise.

I need to finish my thought here.

The Google Search Wiki has only been alive for about 36 hours, has hardly collected any useful information (we need a few months to get enough commentary to see the value of that level of information) and there’s already a roar of protest, mostly, I think, from Established Bloggers who are comfortable with Google Search, the way it is, disfunctional, and full of spam.

Sure, should there be an “on/off” switch? Yes. Should there be effective ways to stop comment spamming and Digg like gangs? Yes.

No one is arguing these features are needed, as well as others.

But we might as well look at the Pink Elephant, standing in the center of your Internet search experience, the Elephant no one seems to want to acknowledge.

Why would Google introduce the Search Wiki in the first place?

I know why; we all do. Search is Broken.

What Michael Arrington and Andrew Goodman are defending is a defective, poor search experience, we all know it stinks most of the time, even when you know exactly what your looking for when searching for it on Goodle.

I am highly critical of Google for a lot they’ve done in the lady 18 months, or so. But with Google Search Wiki, all of a sudden, I like Google, again.

Google is finally addressing the “Social” aspects of Search, for all our benefit, and this is when Arrington attacks them.

Ha, ha….. Keep it up, Google!