Comments on: Is Howard Stern afraid of New Media? – Gary Vaynerchuk http://www.webmetricsguru.com/archives/2008/11/is-howard-stern-afraid-of-new-media-gary-vaynerchuk/ Web Analytics, Social Media and Search Marketing Tue, 24 Jan 2012 15:53:57 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Videos » Blog Archive » The DaVino Code: Link Between Social Media and the Wine Industry http://www.webmetricsguru.com/archives/2008/11/is-howard-stern-afraid-of-new-media-gary-vaynerchuk/comment-page-1/#comment-2809 Videos » Blog Archive » The DaVino Code: Link Between Social Media and the Wine Industry Wed, 06 May 2009 16:54:03 +0000 http://www.webmetricsguru.com/?p=3714#comment-2809 [...] Is Howard Stern afraid of New Media? - Gary Vaynerchuk [...] [...] Is Howard Stern afraid of New Media? – Gary Vaynerchuk [...]

]]> By: Ronnie the Limo Driver http://www.webmetricsguru.com/archives/2008/11/is-howard-stern-afraid-of-new-media-gary-vaynerchuk/comment-page-1/#comment-2808 Ronnie the Limo Driver Sun, 15 Feb 2009 22:20:07 +0000 http://www.webmetricsguru.com/?p=3714#comment-2808 Loved your insight!!! I can\'t believe no one has made that point yet, major Kudos!!! I am going to link to your site. Loved your insight!!! I can\’t believe no one has made that point yet, major Kudos!!! I am going to link to your site.

]]> By: The Link Between Social Media and the Wine Industry | Wine Life Today http://www.webmetricsguru.com/archives/2008/11/is-howard-stern-afraid-of-new-media-gary-vaynerchuk/comment-page-1/#comment-2807 The Link Between Social Media and the Wine Industry | Wine Life Today Tue, 02 Dec 2008 20:34:21 +0000 http://www.webmetricsguru.com/?p=3714#comment-2807 [...] Is Howard Stern afraid of New Media? - Gary Vaynerchuk [...] [...] Is Howard Stern afraid of New Media? – Gary Vaynerchuk [...]

]]> By: David Hughes http://www.webmetricsguru.com/archives/2008/11/is-howard-stern-afraid-of-new-media-gary-vaynerchuk/comment-page-1/#comment-2806 David Hughes Mon, 17 Nov 2008 09:48:28 +0000 http://www.webmetricsguru.com/?p=3714#comment-2806 Although, I agree with the sentiment of the post; I think we need to be careful about using Google Trends to show changes in absolute volume over time. In Google Insights, the volumes shown are relative to the total amount of searches completed. As new activities are start to grow traction – so the total volume and breadth of searches has also increased. For example, searches for the term ‘Facebook’ have increased dramatically in the last 4 years; There were over 68 million searches in October 2008 including the word ‘Facebook’. In other words, if "Howard Stern" search volumes stay constant, but total search volume increases, Google Insights will show a downward trend for travel Doesn't take away from your main point though; looking at Google Adwords data searches for "Howard Stern" have indeed reduced by 14% in the last 12 months in the US. Although, I agree with the sentiment of the post; I think we need to be careful about using Google Trends to show changes in absolute volume over time. In Google Insights, the volumes shown are relative to the total amount of searches completed. As new activities are start to grow traction – so the total volume and breadth of searches has also increased. For example, searches for the term ‘Facebook’ have increased dramatically in the last 4 years;
There were over 68 million searches in October 2008 including the word ‘Facebook’.

In other words, if “Howard Stern” search volumes stay constant, but total search volume increases, Google Insights will show a downward trend for travel

Doesn’t take away from your main point though; looking at Google Adwords data searches for “Howard Stern” have indeed reduced by 14% in the last 12 months in the US.

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