Build microsites based on Social Network profiles.

Michael: Use the Internet as the 4th branch of governent to monitor the vote.

The Uptake site.

Obama let 25,000 tshirt designs, he gave some info but let people build on it. “I am you”.

Green Color Economy, invest in Green Economy, create 5 million jobs.

Social Media Campaign Process
Determine objectives and find right channels, segments. Then Metrics are developed.

– webmasters, blog owners, social network admins, etc.

Shorebank case study – members of the bank that are content creators who were “enabled” to use Social Media more effectively. Created Electronic Press Kit, much more than a PDF file.

Essentially, the Brand needs to “create” and “enable” Social Media content that allows users to create User Generated Content that’s viral to sell a specific event.

Case Study of Bamboo by Wacom got AD:Tech award.

David: quit Yahoo! 8 months ago because he was tired of talking impressions and clicks; decided to go to ExpoTV and create new set of metrics.

The Consumer Voice Goes Beyond Technology. We have 280,000 videos that we never asked for. There are videos for anything that is available nationally.

ExpoTV: 85% of the videos skew positive while 15% are negative or nuteral; we don’t look at videos for sentiment but we do check them for profanity or syncing issues. We copensate for every video they upload ($2.00 – $5.00 per video).

Built unbiased profile of users Brands can use.