CHANGE.GOV and the Opportunities for Insight and Analysis

Posted by Marshall Sponder on November 07, 2008 | Link It

Now that Barack Obama is President Elect of the United States, he and Vice President Elect, Joe Biden, set up CHANGE.GOV to allow for a 2 way communication between our newly elected governent and us.

And CHANGE.GOV has Google Analytics tracking codes, meaning all this “data” on site activity and interests will be available for analysis and insight using Google Analytics Segmentation, Custom Reporting and Motion Charting.

Combined with other sets of data, the 44th President, and his Administration, will have the best feedback and insight of any leader, perhaps ever.

Especially if the New Administration hires the right kind of Web Analysts that can take that data and provide Wisdom from it.

It’s tempting to think what kinds of insights will come out of melding Qualtative Data, taken from questions on the site, with Web Data, Census Data, GeoDemographics Data, Audience Panel data, not employed for personal profit – but for Public Good.

A Dream Job …. hmm.







UPCOMING SPEAKING

Marshall Sponder Keynotes this conference on March 13th, and conducts as Social Media Workshop on March 14th, 2012

The inaugural Social Media Analytics Summit is the first ever two-day business conference with a complete focus on social media analytics. Social media analytics enhances customer service, improves brand and reputation management, and measures overall social media success for businesses