Steve Broback _Parnassus Group talks about Brand Monitoring in a Web 2.0 World.
Google Reader propergation ( writes notes and share with friends ). Blog Business Summit. Launched Sentimine in 2008. We recently began to supply sentiment to other marketing and engagement dashboards.
1-Search Results are a big priority
2-80/20 Pareto principle
3-All exotic technology will become cheap later.
Goals- Product Dev, messaging or Competitive Analysis?
Budget? How much delay? What do you need to capture? How much structuring is needed? Dashboard? Do you an engineered response system (alerts).
A lot of companies got into Dashboards but most end up generating reports, instead. What people want is analysis and acting on the information.
Most businesses do ad hoc monitoring now, and if that is all you need, that’s fine.
-Good Companies
Visible Technologies
Nielsen Buzzmetrics
Umbreia
Monitor110 went belly up this year because it tried to do it all. They tried doing Dashboards and ended up with reports.
Whitelists- a select set of domains you look at vs trying to capturing the entire web.
What you can do inhouse, yourself:
Google Reader: you can subscribe sites, blog searches, tweets, etc. Navigating through the listings and use J key to scroll down, or the V key. Share content. The shared items have a webpage and a feed.
But the main problem with this approach is the cesspool, lack of wall gardens such as facebook ?(bit there’s a workaround). Google and Yahoo both are worried about Splogs, and what you pay a professional services for.
And, if you are just searching Google, your missing good information. Google custom search does not sort on date and provides ads, which we don’t want.
Delicious Bookmarks.
Case for Whitelisting. Uploads Urls. Webcommuniryforum.com
How to get information on pages that don’t have feeds? Yes. Secret Weapon - use Firefox Plugin called Update Scanner. You can get list of things have changed on each site.
Getting a feed from Update Scanner using Dapper as a Firefox Plugin ( get URL with search perm so it will reload and get a RSS feed - using DappFactory-add to basket- senses zones, save the field. )
Tony Russo
