Are More Companies Turning to Social Media in this Economy? – Not Yet, Comscore says so

Posted by Marshall Sponder on November 20, 2008 | Link It

Ok, I see this post by Dawn Foster at Social Media Today (where some of my posts are also published) asking the question if  More Companies Turning to Social Media in this Economy?

I like questions I can answer, and this one, I can answer – used Comscore Media Metrix because it already categorizes sites and has a Conversational Media Category in the Core Products.  The problem is that I can’t tell the difference between normal growth and accelerated growth due to the Econony using this approach.

Given the problems with the Economy began to unravel in the fall of 2007 and really excelerated this Spring – there doesn’t seem to be any evidence Social Media is being used more, just now, because of The Economy.   Too bad – but hey, that’s what the data shows.

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UPCOMING SPEAKING

Marshall Sponder Keynotes this conference on March 13th, and conducts as Social Media Workshop on March 14th, 2012

The inaugural Social Media Analytics Summit is the first ever two-day business conference with a complete focus on social media analytics. Social media analytics enhances customer service, improves brand and reputation management, and measures overall social media success for businesses