WordCamp NYC part 5 New york Times Bloggers and Blogging

Posted by Marshall on October 05, 2008 | Link It

Final session at WordCamp NYC tonight, and I’m totally saturated, especially with the subject of the last post on security, plus, I did not cover Jen Simmonds who spoke about Video on Wordpress.

Jeremy started at NYT in 2006, in April 2006, started launching blogs at NYT, 152 at present. Active blogs are being written to once a month (65 blogs).

The idea is blogs that are presently not written to (sessions, like Tennis) are still valuable is something the speaker had to win support for.

When a stakeholder came to ask for a blog to develop content and concept, you end up being their therapist, it takes a lot of effort to explain blogs. There are about 500 bloggers at the New York Times, many can’t even operate the default dashboard.

There is a smarter way to deal with this; people need attention to grow, and giving them the right attention to grow.

The Dry Method - documentation on how to use the product could be put in a single place, so when dealing with stakeholders, you can interact at the most important level if their need.

90% of our time is based on administration with people and it seems to make sense to streamline it.

Communities that read a NYT blogs, a particular blogger, building tools for more meaningful discussions.

The Annotated ….. Post a entire speech, then have readers comment on what they read, then take a reference to the comment as a link back to the comment from that section.

Most blogs at the NYT today are at 2.5.

Paul Krugman’s blog is posting several times a week and his column is published twice a week, so a distinction between opinion vs commentary vs blogging.

We started an internal blog at the NYT called “On The Blogs” to distill information about blogging so it doesn’t need to be repeated over and over again, with every new stakeholder.

Well, I feel I have covered as much as I could today and iwabt to catch a SMX East party tonight, briefly, before heading home.

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