When you want to take your blog to the next level?

Marketing
Messaging
Brand

Marketing and Social Media, blog is the hub, it is your idenity, pulls all the areas of you, together.

As a director of technolgy at B5 Media, and the fact of the matter is 90% of your traffic will come from new visitors.

Drive by visitors - if you create “Ever Green Content” that is always going to be there, it gets tons of traffic.

Related Content - if you can install a plugin that shows related info, or if you can get them to dive deeper, not just the last 10 posts, that is good.

It’s about your customer, not you, use the search query to give them what they want.

Messaging- know what your community wants. For example, the 10% of your users are RSS subscriber and those have bought into your writing.

Robert Scoble, Starfish paradigm, people often don’t know what they want but may happen onto your site, and may consider you an authority.

Brand - the Holy Grail of marketers
Your users actually control the brand, not the Brand.

Once you have a bad experience with a brand and can’t get it resolved, that brand goes into the toilet, and as a blogger, you can write what you want because your blog is your “hub”.

Corporate Brand is looked at in different ways by various people cited.

Question about less volume and consistency over more volume with less consistency (a few posts a week vs. 30 posts a day? Is engadget’s community as “tight”?). Aaron Brazell thinks quality, less posts, but tighter community is better.

With corporations, companies like Dell, SouthWest Airways, Comcast, have good interactions while some companies may be in the interaction and transparency with users on the web.

How do you convert a first time visitor to a regular reader? Aaron thinks that is a strategy decision. Aaron’s company deals with this issue but he did not want to plug it while speaking.

How to you get better relations with bigger blogs? People on the Head of the “Tail” like FriendFeed, as it’xmore closely monitored.

Note: this session was interesting but did not provide me with much new information.